Mafia Secrets
Rock haulin’ in style

By Bryan 'Boss Man' Martin, contributing writer

Richie, Bob and their father Bill put this impressive 1990 Peterbilt 379 transfer dump truck together more than two decades ago, and it is just as impressive today as it ever was.

The Peterbilt pictured here is just one of several units in the BedRock fleet. They move aggregate, construction materials, cement, water, heavy equipment and even cattle in the Northern California area. It all started in Point Arena, Calif. Founded by Bill and Karen Hay in 1985, the company has seen continual growth, diversification and overall success. Richie credits this to a strong family work ethic; a commitment to run clean, well-maintained equipment; and keeping a good attitude no matter how tough it gets.

This truck has an interesting story of how it came to be.

Back in 1991, the Hays decided they wanted to build a new transfer type dump truck, so they went up to Peterbilt in Redding, Calif., to order a brand-new truck. Well, after pricing a new one, Ted at the dealership called and said he had a repo unit coming back that had almost identical specs to what Richie and his brother Bob were looking for.

They wanted a 425-horsepower Cat, an 18-speed transmission (which was a bit rare in 1990), 44,000-pound rear air trac suspension, and 4.11 rear axles. Bam! The repo had all the right stuff. So they made the purchase and started to make it their dream machine.

They replaced the fenders, did some work on the hood to correct damaged panels, painted the truck in their shop, shortened the frame to accommodate the new bed, and fully polished all of the aluminum – including the inner and outer wheels along with the backside of the battery and tool boxes.

Lastly they had their company name painted on the doors, and accented in authentic gold leaf, then took it up to Redwood Reliance to get a new trailer hitched up and a set of custom designed transfer boxes installed.

The immaculate 379 has been a project in motion throughout the years, with the addition of 8-inch pipes, a Pickett visor, seven cab lights, 13 grille bars, extra-long Hogebuilt quarter fenders, “flipped” mirror brackets, a high-performance Bell turbocharger, big injector nozzles, and some engine-timing tricks on the ol’ mechanical Caterpillar.

Other neat upgrades are custom frame-mounted clearance lights, one-off mud flap weights, and an original Convoy Duck hood ornament. Richie is an old school guy. So, there are virtually no LEDs anywhere on the truck or trailer, and all the incandescent light bulbs are the extra-bright, high candle-power type.

Moving to the interior, they fixed it up with a Galaxy CB radio and a “sweet 16” linear amp to get the word out. 4 State Trucks got them a steering wheel and park brake knobs with genuine .44 Magnum shells integrated into them. Team BedRock also has plans to enhance the interior even more this summer with a Rockwood floor, door panels and custom seats.

Richie and Bob are very proud to have had the truck featured on the 1997 Shell SuperRigs calendar, as well as many books and magazines over the years. It was showcased at the 75th Anniversary Peterbilt show in Stockton, Calif., which was a lot of fun.

Most recently, in 2015 they were invited to participate in the Pride & Class event held every year in Denton, Texas, at the Peterbilt factory. The entire Hay family accompanied the truck there and were honored to be a part of the show.

True to his good-guy character, Richie wants to send out a special thanks to several folks who helped make this Pete 379 a genuine work of art and what I am calling one of the cleanest and most detailed working show trucks in the USA. Thank You to Pickett Custom Trucks, 4 State Trucks-CSM, Rockwood Products, Redwood Peterbilt, Brent’s Custom Trucks, Pius Eberle, BK Customs and the many others who assisted in the transformation of this “ol’ repo truck.”

Let me tell ya, the more I get to know the folks at BedRock, the more impressed I am with their vision, integrity, commitment and timeless style. Well done, Hays; I can’t wait to see what’s next. LL